Nixon's "Southern Strategy" for Republicans was actually a failure in 1968, even though he won. George Wallace, a Democrat, won five of the Southern states. Republican Nixon won the Midwest and California in an electoral landslide.
In 1972 Nixon won 49 states.
In 1976 Democrat Jimmy Carter won fewer states than Republican Gerald Ford, but did win all Southern states.
So the mythical Republican Southern Strategy was done.
Nixon's "Southern Strategy" for Republicans was actually a failure in 1968, even though he won. George Wallace, a Democrat, won five of the Southern states. Republican Nixon won the Midwest and California in an electoral landslide.
In 1972 Nixon won 49 states.
In 1976 Democrat Jimmy Carter won fewer states than Republican Gerald Ford, but did win all Southern states.
So the mythical Republican Southern Strategy was done.
Seems to be working pretty well these days.