To understand propaganda, I go to the early master of propaganda, Adolf Hitler. Hitler said he learned about propaganda from the Western business advertising techniques who were the OG masters of propaganda. In discussing the efficacy of soap ads, he says, "What, for example, would we say about a poster that was supposed to advertise a new soap and that described other soaps as 'good'? We would only shake our heads. Exactly the same applies to political advertising."
Hitler's tips for effective propaganda from Volume 1, Chapter 6, of the book Mein Kampf:
~ take a one-sided attitude toward every question.
~ repeat only the simplest ideas and repeat them thousands of times so that in the end you must always say the same thing.
~ an audience can only comprehend a slogan, and the slogan must be presented from different angles, but the end of all remarks must always and immutably be the slogan itself.
~ don’t make half statements that might give rise to doubts.
~ don’t weigh and ponder the rights of different people, but exclusively emphasize the one view which you have set out to argue for.
~ don’t make an objective study of the truth, as it may favor the opposition by its fairness, therefore only serve your own view, always and unflinchingly.
~ load every bit of blame on the shoulders of the opposition, even if this does not correspond to the true facts.
~ limit your presentation to a few points, devised exclusively for the general audience and carried on with indefatigable persistence.
[lastly]
~ EVEN THE MOST OUTLANDISH CLAIMS WILL EVENTUALLY BE BELIEVED THROUGH THE CONTINUITY AND SUSTAINED UNIFORMITY OF THEIR APPLICATION.
Hitler quotes:
"But the most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly and with unflagging attention. It must confine itself to a few points and repeat them over and over. Here, as so often in this world, persistence is the first and most important requirement for success."
"All advertising, whether in the field of business or politics, achieves success through the continuity and sustained uniformity of its application."
"At first the claims of the propaganda were so impudent that people thought it insane; later, it got on people's nerves; and in the end, it was believed."
"The purpose of propaganda is not to provide interesting distraction for blasé young gentlemen, but to convince, and what I mean is to convince the masses. But the masses are slow-moving, and they always require a certain time before they are ready even to notice a thing, and only after the simplest ideas are repeated thousands of times will the masses finally remember them."
To understand propaganda, I go to the early master of propaganda, Adolf Hitler. Hitler said he learned about propaganda from the Western business advertising techniques who were the OG masters of propaganda. In discussing the efficacy of soap ads, he says, "What, for example, would we say about a poster that was supposed to advertise a new soap and that described other soaps as 'good'? We would only shake our heads. Exactly the same applies to political advertising."
Hitler's tips for effective propaganda from Volume 1, Chapter 6, of the book Mein Kampf:
~ take a one-sided attitude toward every question.
~ repeat only the simplest ideas and repeat them thousands of times so that in the end you must always say the same thing.
~ an audience can only comprehend a slogan, and the slogan must be presented from different angles, but the end of all remarks must always and immutably be the slogan itself.
~ don’t make half statements that might give rise to doubts.
~ don’t weigh and ponder the rights of different people, but exclusively emphasize the one view which you have set out to argue for.
~ don’t make an objective study of the truth, as it may favor the opposition by its fairness, therefore only serve your own view, always and unflinchingly.
~ load every bit of blame on the shoulders of the opposition, even if this does not correspond to the true facts.
~ limit your presentation to a few points, devised exclusively for the general audience and carried on with indefatigable persistence.
[lastly]
~ EVEN THE MOST OUTLANDISH CLAIMS WILL EVENTUALLY BE BELIEVED THROUGH THE CONTINUITY AND SUSTAINED UNIFORMITY OF THEIR APPLICATION.
Hitler quotes:
"But the most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly and with unflagging attention. It must confine itself to a few points and repeat them over and over. Here, as so often in this world, persistence is the first and most important requirement for success."
"All advertising, whether in the field of business or politics, achieves success through the continuity and sustained uniformity of its application."
"At first the claims of the propaganda were so impudent that people thought it insane; later, it got on people's nerves; and in the end, it was believed."
"The purpose of propaganda is not to provide interesting distraction for blasé young gentlemen, but to convince, and what I mean is to convince the masses. But the masses are slow-moving, and they always require a certain time before they are ready even to notice a thing, and only after the simplest ideas are repeated thousands of times will the masses finally remember them."
http://www.mondopolitico.com/library/meinkampf/v1c6.htm