People who study these things for a living tell us we have 3-5 seconds to keep people from moving on from our posts. I don't know of anyone who spends those 3-5 seconds looking for the F-bomb that will keep them reading, but I know many who will see one and move on. What you have to say is too important to be polluted with things that will repulse fence-sitters who would come over if they could be emotionally engaged—or were not reflexively disengaged—with your substance.
People who study these things for a living tell us we have 3-5 seconds to keep people from moving on from our posts. I don't know of anyone who spends those 3-5 seconds looking for the F-bomb that will keep them reading, but I know many who will see one and move on. What you have to say is too important to be polluted with things that will repulse fence-sitters who would come over if they could be emotionally engaged—or were not reflexively disengaged—with your substance.